Unlimited lowcost landline - made simple
Pligg is on a mission to bring low-cost landline to the mass emerging market with the help of the internet, but VOIP telephony is something only “techie” people know about or care to use - until now.
We worked with the startup founder and team to take this new business to market, crafting a compelling value proposition to consumers, making the product desirable and easy for anyone to use. Together we worked on customer segmentation, refined the value proposition and created the complete product and brand experience.
We went to design the physical product and digital service, brand identity, packaging and e-commerce site - and won two design excellence awards in the process.