A new business venture dedicated to bringing innovation to child dentistry.
We mapped the customer journey and got in the minds of children through the eyes of psychologists, educators and entertainment specialists.
We defined the business purpose and value propositions and built an opportunity platform across wellbeing, prevention and treatment.
We conducted workshops throughout the process with scientists, dentists and designers. Together we refined ideas into detailed opportunities and prioritised the innovation roadmap to enter the market.
We invented, designed and developed 5 products and helped brief the remaining projects to other specialised consultancies.
The brand is positioned as a professional but friendly brand - connecting with dentists, children and parents.