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Angie Oralcare

New venture in child dentistry.

Most dentistry products are repurposed solutions from the medical industry, it's cheaper, regulated and market-ready. But it's not always fit to purpose, especially when treating children.

While developing an innovation project in adult dentistry we uncovered a business opportunity gap - to better serve the paediatric segment, with purpose-built products, services and a better experience.

We worked with Angelus to build this new venture from the ground-up and explore this untapped market. We helped envision the future of the industry, craft its business purpose, and define the portfolio and opportunity roadmap for the next 5 years. We also developed some of the products, the industrial design, name and identity under a friendly brand.

angelus

2014

Human-Centered Research
Co-Creation Workshops
Opportunity Platform
Innovation Roadmap

MARIANA VIDIGAL
Nicole Unger
JORGE JABOR
Beatriz Azevedo
Debora Motoki
Max Germano

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We mapped the customer journey and got in the minds of children through the eyes of psychologists, educators and entertainment specialists.

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We defined the business purpose and value propositions and built an opportunity platform across wellbeing, prevention and treatment.

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We conducted workshops throughout the process with scientists, dentists and designers. Together we refined ideas into detailed opportunities and prioritised the innovation roadmap to enter the market.

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agency: GAD Innovation
ROLE: HEAD OF INNOVATION, STRATEGY & DESIGN
LINK: Company

Remotely
From
UK / PT / BR

Fabiano Pottes

©2022