Client
3M

Industry
Consumer goods

Services
User Research
strategy
Industrial Design
Prototype
Design Engineering

Scotch-brite

A floor-care product line that is just right.

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We worked with 3M to enter a new market and design the ideal floor care product line, by co-creating and collaborating with consumers.

We extracted insights from ethnographic user research and conducted ideation workshops with consumers, designers and 3M marketing team. We worked closely with the manufacturing experts to reduce cost, improve quality and push the boundaries of current fabrication techniques, resulting in an award-winning design project case.

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Together with the 3M team, we immersed ourselves in customers' homes, understood their day to day cleaning tasks around the house, how they prioritize their time and the products they buy.

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Desk research helped us better understand competitors' product line-up and how product benefits, features and brand language compare in the marketplace.

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A new design language was developed to prioritize design elements to integrate the future floor-care product line-up.  

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We then went to develop the rest of the floorcare line-up composed of different versions of brooms, squeegees and hand brush.   

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We worked on the design engineering of all product components for tooling and supported 3M and manufacturing partners until final production.

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INFO
➔ Agency: Gad
➔ ROLE: direction, STRATEGY & DESIGN

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