Unlimited lowcost landline - made simple.
A market and user-centred research programme informed key strategic decisions – across business, communication, product and service pain-points. We also uncovered knowledge gaps and hundreds of insights to improve adoption.
The product strategy led to an intriguing and quirky device, hinting audio and portability. The design successfully evokes curiosity – inviting users to learn more.
The design language avoids telephony or internet archetype associations, opting for a friendly circular geometry with clean minimal lines with sound cues.