New identity for a UK tech company solving connectivity.
Nextgen needed to refresh its brand strategy and visual identity to reflext its future business vision. The challenge is to help clarify its value proposition to different customer segments and support the transition from a service to product as a service company.
We worked with the leadership team and CEO to clarify its business vision, product and service offerings, brand platform to support their values, purpose and positioning. We went to reframe its brand architecture and portfolio segmentation.
We refreshed the logotype typeface to a lowcase only, and introduced an independent marque to introduce a new dimension of graphic element to be explored.