client
angelus

INDUSTRY
HEALTH

services
Human-Centred Research
Co-Creation Workshops
Opportunity Platform
Innovation Roadmap
Product Portfolio
Product Design
Design Engineering

blue ocean

A new business venture dedicated to bringing innovation to child dentistry.

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Most dentistry products are repurposed solutions from the medical industry, it's cheaper, regulated and market-ready. But it's not always fit to purpose, especially when treating ours young ones.

While undergoing a product innovation project in adult dentistry, we uncovered a business opportunity gap. To better serve the pediatric segment, with purpose-built products, services and a better experience.

We worked with Angelus to build this new venture from the ground-up and explore this untapped market. We helped envision the future of the industry. Craft its business purpose, and define the portfolio and opportunity roadmap for the next 5 years. We then went to develop the products and its industrial design, and the name and identity under a friendly brand.

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We mapped the customer journey and got in the minds of children through the eyes of psychologists, educators and entertainment specialists.

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We defined the business purpose and value propositions and built an opportunity platform across wellbeing, prevention and treatment.

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We conducted workshops throughout the process with scientists, dentists and designers. Together we refined ideas into detailed opportunities and prioritised the innovation roadmap to enter the market.

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We invented, designed and developed 5 products and helped brief the remaining projects to other specialised consultancies.

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The brand is positioned as a professional but friendly brand - connecting with dentists, children and parents.

Angie Oral Care is a unique and unprecedented business dedicated to enhancing the relationship between pediatric dentists and children. This professional-grade product line is here to educate, entertain and promote a positive experience for patients and professionals - whilst also offering dentists a new source of income.

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INFO
➔ agency: GAD LIPPINCOTT
➔ ROLE: HEAD OF INNOVATION, STRATEGY & DESIGN
➔ LINK: Company

ⓒ 2020 Fabiano Pottes
UK REGISTERED N°1609744734