Client
Nextgen
Industry
Tech
Services
INDUSTRIAL DESIGN
Brand identity
Packaging
DESIGN ENGINEERING
atambox
Premium built hardware for hardcore engineers.
Atam is a new test automation platform to help engineers test compatibility between in-car technologies and personal devices. The platform combines a digital application, cloud service and physical hardware.
After designing the digital application FlexFlow, we worked with Nextgen on the industrial design, digital interface, graphics and design engineering of the AtamBox hardware. We also went to support the engineering team through manufacturing and final production.
atam Hardware Design + flexflow application
usage context
We conducted contextual research to map usage, functional and ergonomic requirements for design.
Solution architecture
The design language brings shape, CMF and detailed elements together to create a premium and solid build hardware.
Product strategy + Design language
The custom-build electronic boards and components were seamlessly integrated into the high precision machined solid aluminium, enabling hardware updates and perfect fit every time.
electronics + industrial design integration
prototyping and proof of concept
Design engineering of all metal and plastic components for manufacturing-ready parts to guarantee design intent - from design, detailing, prototypes to technical drawings and support.
Product logo, marque, typography and iconography compose the visual identity elements. Applications included product surface and screen icons, mobile app intro and packaging.
product identity
Atam packaging
INFO
➔ Agency: Fabiano Pottes
➔ ROLE: direction, STRATEGY & DESIGN
➔ LINK: Company
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