New venture in child dentistry.
Most dentistry products are repurposed solutions from the medical industry, it's cheaper, regulated and market-ready. But it's not always fit to purpose, especially when treating children.
While developing an innovation project in adult dentistry we uncovered a business opportunity gap - to better serve the paediatric segment, with purpose-built products, services and a better experience.
We worked with Angelus to build this new venture from the ground-up and explore this untapped market. We helped envision the future of the industry, craft its business purpose, and define the portfolio and opportunity roadmap for the next 5 years. We also developed some of the products, the industrial design, name and identity under a friendly brand.
We invented, designed and developed 5 products and helped brief the remaining projects to other specialised consultancies.
The brand is positioned as a professional but friendly brand - connecting with dentists, children and parents.