Angie Oralcare

New venture in child dentistry.

Most dentistry products are repurposed solutions from the medical industry, it's cheaper, regulated and market-ready. But it's not always fit to purpose, especially when treating children.

While developing an innovation project in adult dentistry we uncovered a business opportunity gap - to better serve the paediatric segment, with purpose-built products, services and a better experience.

We worked with Angelus to build this new venture from the ground-up and explore this untapped market. We helped envision the future of the industry, craft its business purpose, and define the portfolio and opportunity roadmap for the next 5 years. We also developed some of the products, the industrial design, name and identity under a friendly brand.

angelus

2018

Product Portfolio
Product Design
Design Engineering
Brand Strategy
Visual Identity

JORGE JABOR
LIVIA GERMANO
Luana Alvarez

16×9
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We invented, designed and developed 5 products and helped brief the remaining projects to other specialised consultancies.

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The brand is positioned as a professional but friendly brand - connecting with dentists, children and parents.

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INFO
➔ agency: GAD LIPPINCOTT
➔ ROLE: HEAD OF INNOVATION, STRATEGY & DESIGN
➔ LINK: Company

Remotely
From
UK / PT

Fabiano Pottes

©2022