New venture in child dentistry.
Most dentistry products are repurposed solutions from the medical industry, it's cheaper, regulated and market-ready. But it's not always fit to purpose, especially when treating children.
While developing an innovation project in adult dentistry we uncovered a business opportunity gap - to better serve the paediatric segment, with purpose-built products, services and a better experience.
We worked with Angelus to build this new venture from the ground-up and explore this untapped market. We helped envision the future of the industry, craft its business purpose, and define the portfolio and opportunity roadmap for the next 5 years. We also developed some of the products, the industrial design, name and identity under a friendly brand.
We mapped the customer journey and got in the minds of children through the eyes of psychologists, educators and entertainment specialists.
We defined the business purpose and value propositions and built an opportunity platform across wellbeing, prevention and treatment.
We conducted workshops throughout the process with scientists, dentists and designers. Together we refined ideas into detailed opportunities and prioritised the innovation roadmap to enter the market.