Floorcare product line.
We worked with 3M to create and design a completely new floor-care product line to enter a growing emerging market. To design the ideal floor care product line, we co-created and collaborated with consumers across all project development phases.
We extracted insights from ethnographic user research and conducted ideation workshops with consumers, designers, and members of the 3M marketing team. We worked closely with the manufacturing experts to reduce cost, improve quality and push the boundaries of current fabrication techniques, resulting in an award-winning design project case.
ROLE: Chief Design & Project direction