PHYSICAL & DIGITAL
Needs rarely change, but the way we service them changes all the time.
Design & Innovation specialist working in the intersection of physical products, digital services and new ventures. Here you’ll find projects I am involved with and proudly worked on, influenced and self-initiated. I also collaborate with other consultancies and if interested in Foresight and Innovation Strategy under a company structure, head to Bloom Futures.
Selected / In progress / Archive
Automating interoperability testing between devices.
Scriptless application testing connectivity between devices.
New brand and e-commerce for nature-inspired accessories.
Uncovering preferences and cultural drivers to define colour strategies across product categories.
Refreshing user interaction and interface to give millions of viewers a better on-demand content experience.
Documenting a restoration project of an 18th-century church.
A new floor-care product line to enter a growing emerging market.
A new business venture dedicated to child dentistry.
Creating a new dustpan & brush out of Ikea products – an "Ikea hack" before it was a thing.
Uncovering opportunities and design strategies to become relevant in 4 product categories in the Brazilian emerging market.
Experiments / Inspirations