THE
PHYSICAL & DIGITAL
OF THINGS

Needs rarely change, but the way we service them changes all the time.

Innovation & design director working in the intersection of physical products, digital services and new ventures. Here you’ll find projects I am involved with and proudly worked on, influenced and self-initiated. I also collaborate with other consultancies and if interested in Foresight and Innovation Strategy under a company structure, head to Bloom Futures.

[WIP]

Making complex engineering beautiful — a classic engine series.

[latest]

New IoT services to test interoperability between devices and technologies. more →

work

Selected / In progress / Archive

[Angie]

A new business venture dedicated to child dentistry.

[National Lottery]

Documenting a restoration project of an 18th-century church.

[Vitesse]

A ceiling modular system with multiple plug&play functionalities for the modern office.

[KLM]

A better lie-flat business class seat that saves space and weight.

[Studio]

Creating a new dustpan & brush out of Ikea products – an "Ikea hack" before it was a thing.

[Samsung]

Uncovering opportunities and design strategies to become relevant in 4 product categories in the Brazilian emerging market.

[Samsung]

Uncovering preferences and cultural drivers to define colour strategies across product categories.

[NET]

Refreshing user interaction and interface to give millions of viewers a better on-demand content experience.

[Comgas]

Uncovering new value propositions for a leader in utility services.

[New]

New project coming up.

LAB

The things I create while creating

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SF

SearchFactory — A collection of references across the design and innovation landscape

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Let's explore
what's possible.

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