PHYSICAL & DIGITAL
Needs rarely change, but the way we service them changes all the time.
Innovation & design director working in the intersection of physical products, digital services and new ventures. Here you’ll find projects I am involved with and proudly worked on, influenced and self-initiated. I also collaborate with other consultancies and if interested in Foresight and Innovation Strategy under a company structure, head to Bloom Futures.
Brand strategy for a global testing company solving connectivity everywhere.
Making complex engineering beautiful — a classic engine series.
Selected / In progress / Archive
A new business venture dedicated to child dentistry.
Documenting a restoration project of an 18th-century church.
A ceiling modular system with multiple plug&play functionalities for the modern office.
A better lie-flat business class seat that saves space and weight.
Creating a new dustpan & brush out of Ikea products – an "Ikea hack" before it was a thing.
Uncovering opportunities and design strategies to become relevant in 4 product categories in the Brazilian emerging market.
Uncovering preferences and cultural drivers to define colour strategies across product categories.
Refreshing user interaction and interface to give millions of viewers a better on-demand content experience.
Uncovering new value propositions for a leader in utility services.
New project coming up.
Behind the scenes and other creations
SearchFactory — A collection of references across the design and innovation landscape